The term “average ranking” is used to describe where a web page usually ranks in for a group of keywords. It is a proxy that represents a page’s ability to attract visitors through search engines. For example, if a website is consistently ranked first for the keywords it targets, its average ranking would be 1. If a website is consistently ranked 10th in the search engine results for the keywords that it optimizes for, its middle class would be 10.
Table of Contents
How do they know where you usually stand?
Google Search Console makes it easy to calculate your average ranking. When a Google user submits a search query, different (or the exact same) pages may appear in various organic positions.
The average position can be calculated by adding up the most popular search results (where you were viewed the most) for all the queries during the selected period. Remember that different users will receive different search results based on their location and browser. This varying order of results is taken into account when determining the median.
What does a typical position mean?
Google Search Console (GSC)’s average position measurement helps you gauge the performance of your website in terms of search visibility and traffic. Monitoring the middle position can have the following concrete benefits:
Finding areas to improve: You can enhance the performance of your page by identifying the places where it is ranked poorly. Then, you can make adjustments based on data that appears in Google Search Console. As an example, consider a website which consistently scores poorly. You can improve its ranking in Google’s results by making some content changes or SEO improvements.
Tracking the progress of SEO campaigns is another valuable way to use average position. You can determine how well your SEO efforts are working by monitoring your average position for specific keywords and pages.
Comparing your position to the average can also help you gauge the competitiveness of the market. A low average position may also indicate a fiercely competitive market.
The typical ranking of a search page
This is because you are looking for the finest detail of this value. You are looking at the finer details of this value. This would only not be true if the search volume of your question was insufficient for the time period you are analysing. If this figure is changed for searches with a large number of impressions per day, then a change in position has probably occurred.
The position average on Google is a sum of all the searches that have been made. It’s similar to the middle position for a page. It can be good or bad news, even if the average position fluctuates. It’s possible that a higher average ranking for your site could indicate an increase in search engine rankings. You may also find that your website no longer appears in search engine results for some previously relevant queries.
If the average position of the site drops, this could be because the site now ranks for different queries or that the number of questions has increased. You can determine if this is a good or bad thing by comparing the average page position and site position to the other metrics in Google Search Console (clicks and impressions) and examining more detailed data for both the page as well as the query.