There is no way to avoid SEO in the digital world of online retail and marketplaces. Search Engine Optimization, or SEO, is an essential part of modern online businesses.
SEO not only improves your website visibility, it also leaves a trail of content that increases your Expertise, Authority, and Trust in Google’s eyes. This article will explore SEO for small business and why you should care. Let’s get started!
Essential Search Engine Optimization for Small Enterprises
Search Engine Optimization (SEO) is about increasing your visibility on search engines like Google. This is different from local search engine optimization for small business, which focuses on ranking in a particular location for searches such as “near-me”.
Local SEO allows users to find local content, products or services, while general SEO increases visibility worldwide.
What are the basic elements of SEO that you should be familiar with to help your business grow?
Include Focus Keywords in Your Writing
Focus keywords make you more discoverable. They should also help your audience to find you quicker. As an example, ” Essay Writing Service” would be a long-tail keyword.
It should also be included in your meta titles, descriptions and general website copy. If you have a primary keyword, it should be included in the URL of your site. This will increase your click-through rate.
To grab the attention of visitors, you should also improve the placement of the focus keyword within the first 10% content. Keyword density, its calculation and the impact of site ranking are all important factors to optimize. Avoid penalties by not using the main keyword too much.
Additional Elements of Basic Search Engine Optimization
Even as you are working on the very basics of SEO, you should keep in mind a few more elements:
The URL length should be optimized for user experience and search engine friendliness. Blog titles, for example, should not exceed 60 characters. This will give you the ideal URL length.
Internal links – The blog content should contain links to other pages on the site to make it easier for users to find additional resources.
External links – DoFollow links are encouraged for improved credibility and SEO.
You need to choose the right length for your content. The length of a blog post can range from 400 to 800 words for short form content, and between 1000 and 2500 words for longer form content. A minimum of 600 word is recommended.
We’ll now look at some more advanced SEO aspects that will help you rank your content.
Advanced SEO and Schema
Basic SEO can improve your ranking, but it may not get you directly on Google’s page one. You may want to optimize certain parts of your site or content depending on your goals. Take a look at these key aspects.
- It is important to include the keyword in various parts, such as subheadings and the introduction. This will help you organize your content. It can also be added to the alt attribute of images.
- As part of your strategy, you should use long-tail keywords. The focus keyword for an ecommerce store can be combined with the products. Long-tail keywords relate to niche searches and are very specific.
- The focus keyword should be placed at the beginning of the title. You can use them in subheadings as well to make the content clickable. Titles can also include numbers, as people are drawn to titles.
- Blog content can be enhanced with multimedia elements, such as videos and images.
- Table of Contents plugins can optimize your blog’s content. This is supported by different apps, such as Hemingway and Google Docs.
Let’s take a look at schema implementation.
Implementing Schemas
Schema markup is useful if you are looking to optimize specific areas of your site or product. Schema is a set of metadata snippets you can add to your HTML code in order to make it easier for Google to index and find your content.
Schema allows Google to display important content in rich snippets. Internet users will click on search results that have schema data more often than those that do not. The following types of content are better suited to schema:
Work of creativity such as art, photography, books, etc. You can, for example, add information about a book such as the “title”, “ISBN”, and “illustrator”.
Specific content – For example, if your main content is EssayWriter.org you might want to schematize this page.
- Event with a location and time
- Organisation with a physical address
- People who use their name as a keyword
- Places such as restaurants and theme parks.
- Product Description
Schema highlights your most relevant content and helps you get to the first page of Google. It makes your web pages and content more accessible and readable from both a technical perspective and a non-technical one.
You may want to consider optimizing your site’s mobile friendliness, as well as other aspects of SEO.
The Conclusion
This concludes this episode of SEO 101. From basic SEO, we’ve now moved on to more advanced search optimization. You should be able implement these strategies in order to improve the ranking of your website.
You’ve covered everything from keyword and title optimization, to other aspects of on-page SEO such as media elements and metadata. You’re on your way to a new level of success!